Synenco Energy

The Challenge Synenco Energy’s Northern Lights oil sands project was located north of Fort McMurray, Alberta. Synenco intended to conduct a community consultation program as part of its project development application. Growing concerns about accelerated resource development and the cumulative environmental effects in the Fort McMurray region threatened to slow the application approval process.

The Solution The Studio supported consultation event activities and corporate communications as Synenco pursued its application. This support included designing Synenco’s community consultation database and providing monthly contact reports, which supported the regulatory requirements of Synenco’s application. The Studio also provided online and print support for the development of materials for the regulatory application, as well as refining the company’s visual identity, supporting its employee communications and producing materials for its investors.

The Result Synenco successfully completed its required community consultation program and submitted its application on time and on budget. Synenco continued to conduct a second round of consultation meetings and issue project update reports to stakeholder groups as its application was processed.