Sonde Resources

The Challenge In October 2009, Canadian Superior Energy announced a new board of directors. The company, which holds a global portfolio of energy assets, also decided to change its name in order to reconfirm its vision for growth and development under the guidance of new management. Building new relationships and communicating with investors were among the challenges facing the new board.

The Solution The Studio helped develop a new name and corporate identity for the company. Working with the research results from a reputation audit, the name ‘Sonde Resources’ was created. A new visual identity program was designed. Plans and additional communication materials were developed for the rollout of the new name.

The Results The Sonde Resources name received overwhelming shareholder approval. A new website, a visual identity program, a corporate presentation, investor materials and employee communications were launched immediately after shareholder approval at the company’s annual general meeting. Sonde Resources is an example of a company that successfully combines communication with performance to earn a positive reputation.