OSDG

The Challenge As an association representing oil sands companies, the Athabasca Regional Issues Working Group (RIWG), was well positioned to take on a larger role in carrying oil sands industry information to the public. While the RIWG name was widely understood locally, reaching a broader audience required a name which more immediately indicated who the association represented.

The Solution The Studio helped develop a new visual identity for the renamed organization Oil Sands Developers Group (OSDG). The name change was also an opportunity to position the organization as an industry expert. Activities included applying the new visual identity; enhancing OSDG’s website, including an executive blog; coordinating the development of an interactive oil sands map; designing and producing a quarterly online stakeholder newsletter and designing materials to support an international speaking tour.

The Results The OSDG communication and stakeholder engagement program was successful. OSDG representatives made more than 90 appearances before stakeholder audiences across Canada, the United States, England and Switzerland and conducted more than 300 media interviews.